Marketing Hub / CRM
A CRM for the work that happens after the lead arrives.
One record for every lead, from first contact to close — so automations and your team always act on the same context.
What it does
Capture new leads with their source and context
Update opportunity stage as deals move
Route the handoff to sales cleanly
Recover stale pipeline before it dies
Segment contacts for the right follow-up
One record, everything acts on it
The CRM is the source of truth Marketing Hub runs on. Automations fire against it and the AI Employee reads from it, so a missed call, a booking, and a stage change all update the same record — no exports, no drift between tools.
Put every lead in one place.
See the CRM working with automations and the AI Employee on a walkthrough.